Search Engine Optimisation

SEO strategy and analytics:

To reach a destination you need to catch the right medium of transport at the right time. SEO is just like that. You need to make a comprehensive SEO plan to use the right SEO principle at the right time on the right platform to reach your business goals. Data and analysis is important here to create SEO strategies which can eliminate the loopholes and build new ways to do a particular thing correctly.

We execute the SEO audit for this and review the present technical SEO setup to gain an insight where your website stands. We see where we can improve and implement right tactics for best results. You can expect the best SEO services in Australia in budget from us.

Search engines should be able to find your website and index it:

Your website needs to set up correctly for search engines to find it. We will make this happen by looking at the following:

Xml sitemap: The list of URLs of a website must be available for crawling

Indexed pages: Pages need to be indexed in Google which means the pages that are deemed by Google and have quality content

Robots.txt: There should be a text file that helps in instructing the web robots to crawl the pages on the website

There are many other technical SEO aspects which need to be executed properly for ranking high on the search engines. You need to understand how well the search engines are able to find and index each page individually. For that you need to update the title tags, meta descriptions and H1 tags. It should appear on the Google search page result which gives a brief about the content on the particular page.

Navigation: The navigation structure of your website is vital for giving internal links to each page and it also helps the search engines to direct to the most important pages so pages can be indexed properly. The website should also load quickly as slow websites have a high bounce rate.

Mobile friendly website: More than forty percent of Australians use their Smartphones for checking websites, information, shopping, etc. Your business needs to have a responsive website. The site structure should be easy for navigation on mobile and the website design as well as layout must be appropriate for the mobile screen. It should also load on mobile in a short time.

Optimization: SEO improvements as per the SEO audit must be implemented so the website is on track for better optimization. Though this is not enough to get the traction your website needs and continuous optimization is essential to improve the website visibility across various platforms. Thus, traffic to your website and rankings of the website can be improved. Choose our SEO services Gold Coast for optimization.

A few SEO strategies that need to be in place are:

>> Building authority and trust: Getting external links to your website is excellent for driving the traffic that helps in ranking better and it showcases Google that you are an authority website. You should get backlinks from a website that has high volume and traffic like the government or publication websites. You should also list the details of your business on directories and publish content on industry websites to get quality links. Allow guest authors to publish on your website so you can get a link from their website. This is effective when we do SEO for small businesses to improve their presence.

>> Creating Content: Develop relevant, engaging and rich content and this is about what your audience is searching so you need to present the content which they want and it is possible with keyword research. New and interesting content should be published on your website regularly and you should reach out to other websites as well.

>> A great website: A stunning website is not enough but it should be optimized for SEO as well. It should be appealing and easy to navigate. There should be a unique and clear call to action. The websites should be responsive and have relevant content. If the message is strong on the About Us page then connecting with the audience becomes easier and a great website will also help in generating leads. You can develop the database of qualified leads and it can work for developing a good email strategy as well.

Finally when you have a website that is well optimized and get the best SEO services in Australia everything becomes systemic. Then you rank on specific important keywords and your content is properly optimized. This helps to maintain a good position of your website and you easily overshadow your competitors.

A few things you need to do are:

>> Planning content for the long term: You need to plan and develop content thinking about it in the long term so the overall marketing strategy is in sync. When content is prepared timely it is published timely and this will save time. You also get exposure and reach your marketing objectives.

>> Go Social: A social media strategy will help in extending your digital presence and allow you to be visible on various social media platforms. If you have a social presence you can establish authority and attract the target audience. Your social profile should rank in the search engines and your target audience should search for products and services on social media platforms that relate to yours.