#1 Spot for Melbourne Property Advocate
Overview
Melbourne Property Advocate is a professional buyer’s advocacy firm helping clients navigate Melbourne’s property market. They engaged Ascend Marketing to improve online visibility and generate consistent inbound enquiries through organic search.
The goal was to rank for high-intent keywords related to property advocacy in Melbourne and convert that visibility into qualified leads.
The Challenge
The property services space is highly competitive, with established brands competing for top positions in search results.
Key challenges included:
Strong competition for core keywords
Building authority for a service-led business
Attracting high-intent search traffic
Converting organic visitors into enquiries
Our SEO Strategy
We implemented a focused SEO strategy designed to improve rankings for competitive, high-intent keywords while supporting long-term growth.
Our approach included:
Keyword research targeting property advocacy searches in Melbourne
On-page SEO optimisation across core service pages
Content optimisation aligned with search intent
Technical SEO improvements to support site performance
Ongoing monitoring and refinement
The Results
The SEO campaign delivered strong improvements in visibility and lead generation.
Key outcomes included:
#1 rankings for primary keywords such as “property advocate in Melbourne”
Significant increase in organic enquiries within 6 months
Strong visibility across competitive local search results
Consistent, high-quality leads from organic search
Outcome
Melbourne Property Advocate now holds top search positions for their core services, generating a reliable flow of inbound leads and strengthening their presence in the Melbourne market.