Website redevelopment for Leaks R Us
Overview
Leaks R Us is a Melbourne-based plumbing business specialising in leak detection and repairs. Their previous website was outdated, difficult to navigate, and not optimised for conversions — despite already performing well in organic search.
Ascend Marketing was engaged to redevelop the website with a modern, conversion-focused design while preserving all existing SEO value and content.
The Challenge
The primary challenge was improving the website’s design and usability without negatively impacting search rankings or organic traffic.
Key challenges included:
An outdated design that didn’t reflect the business quality
Poor user experience and unclear conversion paths
Preserving existing SEO rankings and content performance
Ensuring the new site supported both mobile users and paid traffic
Our Web Design Strategy
We approached the project with a performance-first mindset, focusing on usability, speed, and conversion optimisation while retaining all SEO-critical elements.
Our approach included:
Full website redevelopment with a modern, professional design
Retaining and optimising existing SEO content and structure
Clear calls to action and improved user journeys
Mobile-first design and speed optimisation
Conversion tracking and performance-ready setup
The Results
The new website delivered a significantly improved user experience without disrupting existing SEO performance.
Key outcomes included:
Preserved organic rankings and search visibility
Improved on-site engagement and enquiry flow
Stronger conversion paths across key service pages
A modern, scalable website built for future growth
Outcome
Leaks R Us now has a modern, high-performing website that supports both organic traffic and lead generation, while maintaining the SEO equity built over time.