Consistent leads for Donvale Gardens
Overview
Donvale Gardens is a well-established aged care facility located in Melbourne’s eastern suburbs. While they already had a strong reputation offline, they wanted to strengthen their online visibility to ensure families searching locally could easily find and trust their services.
Ascend Marketing partnered with Donvale Gardens to improve search visibility, local rankings, and enquiry quality through a focused SEO strategy.
The Challenge
The aged care space is highly competitive and trust-driven. Families often rely on Google to research and compare facilities, making local search visibility critical.
Key challenges included:
Competing against larger aged care providers
Ensuring accurate and consistent local listings
Improving visibility for high-intent local search terms
Maintaining a professional, compliant online presence
Our SEO Strategy
We implemented a tailored local SEO strategy designed to strengthen Donvale Gardens’ authority and visibility within their immediate area.
Our approach included:
Local keyword research focused on aged care search intent
On-page SEO optimisation across key service pages
Google Business Profile optimisation and local signals
Technical SEO improvements to support performance
Ongoing monitoring and refinement
The Results
As a result of the SEO work, Donvale Gardens achieved strong local visibility and consistent search performance.
Key outcomes included:
#1 rankings in their local area for core aged care search terms
Increased visibility for families actively searching for care options
Stronger local presence across Google Search and Maps
Continued organic traffic growth over time
Outcome
Donvale Gardens is now the top-ranking aged care facility in their local area, reinforcing their reputation and making it easier for families to find trusted care options when it matters most.