Rapid growth for National Pools
Overview
National Pools is a Melbourne-based pool renovation company specialising in residential pool upgrades and restorations. They approached Ascend Marketing to generate consistent, high-quality leads through Google Ads in a competitive local market.
Our focus was to build a paid search strategy that delivered enquiries from homeowners actively looking for pool renovation services.
The Challenge
Pool renovations are a high-value service, making competition and cost-per-click a key consideration. National Pools needed a strategy that delivered quality leads without wasted spend.
Key challenges included:
High competition across Melbourne suburbs
Managing cost-per-lead while maintaining lead quality
Filtering out low-intent or irrelevant enquiries
Scaling campaigns without sacrificing performance
Our Google Ads Strategy
We developed and managed a targeted Google Ads strategy focused on intent-driven search campaigns and continuous optimisation.
Our approach included:
High-intent keyword targeting for pool renovations
Structured campaign builds with tightly themed ad groups
Conversion tracking and lead quality optimisation
Ongoing bid, budget, and search term refinement
Continuous testing of ad copy and extensions
The Results
The Google Ads campaigns delivered consistent, high-quality enquiries aligned with National Pools’ ideal customer profile.
Key outcomes included:
Reliable flow of qualified renovation enquiries
Improved lead quality from search-driven traffic
Controlled cost-per-lead through ongoing optimisation
Scalable campaign structure for long-term growth
Outcome
National Pools now benefits from a dependable Google Ads lead generation system that supports steady business growth across Melbourne.