Google PPC Campaign

Search strategy: A right search strategy in place is critical to make your Ad campaign successful.

Reach out Right: Simply reaching out to anyone won’t help or make your campaign successful. You need to reach the right people who are interested in what you offer.

Specific goal campaigns: Specific goal campaigns will give the desired result you seek. It can be leads, traffic optimization or sales. Choose our best SEO services in Australia to help you guide on ways to achieve specific goals.

Track results: Find out if your Google Ad campaign is improving the traffic to your website and driving the revenue or not.

Running an effective ad campaign needs intelligent work and depending on the type of business you have strategies are planned for achieving different outcomes. We assess the business and analyze different aspects to plan out a strategy that works for your business.

Before investing a single penny on the ad campaigns it is important to understand how the ad campaign will work out for your business. Ads are useful if you need rapid results from a highly targeted audience that can lead to sales generation.

Ads need an ongoing investment because as a company you need to pay for every click so it is not a cost effective tool for brand positioning. The strengths and weaknesses of the platform need to be kept in mind so the marketing efforts are not futile. We need to think about the following to start the Ad campaign:

>> What do you want to achieve? You want leads or sales or both.

Do you want affordable SEO for small business or strong digital presence online?

>> What is the present status? We will check the number of visitors to your website, source of leads, volume, sales, conversion rate, etc.

>> What is the way to get there so one can increase the quality of visitors and get good conversion rates

>> What is the target audience looking for? There should be keyword research for the same and what message should be sent across to establish the things a landing page wants to communicate.

Analytics:

Analytics will help in making decisions and for that a correct reporting framework needs to be in place. The Google Ads must work well so wrong things can be fixed and right things can be implemented well. Our affordable SEO for small business will increase the quality of visitors as we make changes as per the analytics in Google Ads.

A Google analytic set up with inbound phone tracking and e commerce tracking should be there for producing proper business results. You will then be able to see the amount of leads you get and what revenue your business has earned.

Different aspects of business need to be tracked and reported and a reporting structure is defined for you to review them. What are the real results? Is there site engagement and is Google Ad able to drive high volume of traffic to your website. So, we need to look how well the marketing and advertising campaign is able to do to decide the further steps.

Optimization:

Google advertisements should be optimized to see results that are satisfying. It is imperative to choose a single goal for the Ad campaign to make it more successful. To optimize managing the campaigns by outcomes is necessary. A strict optimization is necessary for a campaign to perform. We make use of important tools to optimize the ads.

Keywords and cost: There can be some parts of the campaign that generate leads and revenue. Including similar keywords that are doing great is necessary here. The cost has to be given priority as well because we cannot do something that is outside the cost metrics. We have to manage the cost per revenue or cost per lead. Therefore, we offer affordable SEO in Australia as per your budget and business goals.

Sometimes for better performing keywords more money needs to be invested. Another thing is that some keywords may produce a high bounce rate and a low time on the website. We have to identify which keywords are showing engagement and how we do more good on a particular ad campaign and eliminate the bad.

Location bid modifiers: Location bid modifiers can be great campaigns. On Google analytics every location is not great in terms of product conversion performance. So, a sale can be higher in rural areas and less in urban areas. Location bid modifiers can help to set higher bids on locations that are more likely to convert and give terrific results. Choose these for Brisbane, Gold coast, Queensland, Auckland, and for various others places in Australia and place the bid accordingly.